BAT Recruiting Brand Marketing Executive @Dubai

Job number	21223BR
Job title	Brand Marketing Executive
Location/City	Dubai
Appointment type	Permanent
Job purpose and key deliverables	British American Tobacco currently has an exciting new opportunity for a Brand Marketing Executive, to be based in our Dubai office on a permanent basis who will maximise brand potential by supporting the Brand Operations Manager in recommending and developing consumer centric Brand Marketing strategies, and by implementing the activities required to achieve these strategies, which cover product, packaging, pricing, and communication touch points, in accordance with budget, time frames, portfolio strategy, and overall company objectives. Principal Accountabilities: (The order in which the accountabilities are listed does not imply level of importance) Business: Strategic Development Recommends and supports in the development of copy, distribution, merchandising, promotional, media, and communication strategies according to consumer insights information and in line with company objectives Research & Consumer Insights Follows up on emerging market and business trends, supports in the initiation of ad hoc research projects, prepares research briefs, agrees research methods with the research team, supervises test material, attends focus group discussions, analyses research results, prepares research summary and action plans Planning Supports the brand operations manager in developing and completing all levels of brand plans (Strategic Brand Plan, Operational Brand Plan, Brand Review, Budget Plan, Cycle Plan) supported by BSE budgets Volumes Contributes to the delivery of brand volumes constituting 1-5bn sticks per year (except newly launched GDBs like Kent and Vogue) Execution Responsible for developing promotions / activities stipulated in the brand plan, developing and coordinating all POSM materials, preparing the project recommendation form (PRF), preparing the execution / operational plan, coordinating with the TM&D team on the trade incentive plan, monitoring the execution of activities, and evaluating the performance of activities – all in accordance with brand strategy and corporate guidelines Leadership: Personal Growth and Development ​Proactively builds self capabilities to ensure movement into next leadership passage Leads by setting a personal example of excellence – lives the Guiding Principles Team working Keeps self and team focused on key priorities by setting milestones to ensure things happen as planned Impacts other team members Drives self and others for results Management Communication Responsible for briefing advertising agencies to ensure that effective brand activities and BTL creatives are developed, produced, and implemented Responsible for handling communication between brand marketing and trade marketing / end markets to ensure the cycle plan is effectively executed Administration & Reporting Responsible for preparing, updating, and completing the following: Monthly reports, Brand Status reports, PRFs, Operational Plans, Launch Plans, Cycle Plan Calendar, Dashboards, Retail Audit Summaries, Tracker Summaries, Cycle instructions Activity Evaluations, Budget Phasing and status updates Budget Plans, monitors, and controls the BSE of $2-$10mn per year for all brand related activities, prepares budget monthly reports and budget phasing updates to ensure spend does not exceed that authorised within the brand plan Coordinates with and supports the TM&D team on trade rental budgets and trade incentive budgets Monitoring Develops KPIs, and constantly monitors brand and activity performance in all trade channels and in all consumer touch points, and cooperates with the TM&D managers in brand related queries Rigorously analyses and reports marketing research data to ensure brand issues are understood and corrective actions identified Product and Packaging development Prepares development briefs, participates at product development meetings, participates in future development plans, and keeps contact with product development manager; continuously monitors product and packaging quality  Management of Agencies Monitors critical path and project priorities with the agencies to ensure activities are to cost and to agreed time frames Assists in agency evaluation  Relationships Development of internal working relationships Maintains effective working relationships with all marketing channels (mainly TM&D), product development, CD&I, Finance, Procurement and Supply Chain in order to facilitate the exchange of brand information Conducts regular market visits to strengthen relationship with the teams and to gain insights into brand performance Development of external working relationships Maintains effective working relationships with external agencies and ensures their involvement in all brand related initiatives / projects / plans / market visits Innovation  Tries out new ideas and approaches through: Working with the TM&D team on innovative in-market techniques ​Working with agencies on innovative activity design material Adopts a consumer centric mentality Utilising research data in the market Adapting quickly to new situations and requirements Reducing complexity and applying simple and focussed mechanics
Essential requirements	A Bachelor of Science / A Bachelor of Arts degree Prior experience in trade / brand marketing at FMCG company, or creative experience (1-2 years) will be advantageous
Working at BAT	British American Tobacco is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success.   We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too. There’s no doubt our industry is controversial — we’re the first to admit that. But rest assured, we take a responsible approach to our trade. In each of our markets, we observe every local law regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our farmers fairly, invest in the environment and help to sustain local communities. We also excel at developing our own people into leaders of the future. As a firm with a high-performance culture, we’ll expect a lot from you. But we’ll support you every step of the way to help you deliver. If you’re passionate and ambitious, rapid career progression is a reality here. And because we’re such a large firm (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.
Employing company	British American Tobacco ME DMCC
Removal Date	18-Apr-2018 Click here to apply https://krb-xjobs.brassring.com/2057/asp/tg/GQLogin.asp?SID=^AUFQjlM2WA8qnLgBw7YiKZkRnXqSQTIf1BYoum1_slp_rhc_FjueQY84qvT8MqhD9NOfnvW4&fjd=true&referer=&gqid=1554&jobinfo=__206760|140|1554__&applycount=1&type=search_jobdetail&srcqs=